Campaign, AW26

Via Rossa

Client

Studio Hale

Type

Campaign

Season

AW26

Location

Rome, Italy

One red suit, one street in Trastevere, shot between deliveries before eight in the morning.

Studio Hale make one suit a season and sell it on how it moves. We took it to a single street in Rome and shot only while the shutters were still down.

A magazine, a pole and a doorway were the whole set. The suit stays the loudest thing in every frame.

  • Via Rossa01
  • Via Rossa02
  • Via Rossa03
  • Via Rossa04
  • Via Rossa05

Delivered

  • Campaign set, 10 images
  • Black and white edit
  • Store windows

Team

  • PhotographySam Okoro
  • StylingPaolo Greco
  • ModelElif S.

Next shoot

Blue Hour

Nordvark, Lookbook

Have a collection that needs pictures?

Studio

Unit 4, Arches Yard, 18 Vyner Street, London E2 9DG

Mon to Fri, 9:00 to 18:00

© 2026 Lookbook. All rights reserved.

Photos: Pexels

Have a collection that needs pictures?

Studio

Unit 4, Arches Yard, 18 Vyner Street, London E2 9DG

Mon to Fri, 9:00 to 18:00

© 2026 Lookbook. All rights reserved.

Photos: Pexels

Have a collection that needs pictures?

Studio

Unit 4, Arches Yard, 18 Vyner Street, London E2 9DG

Mon to Fri, 9:00 to 18:00

© 2026 Lookbook. All rights reserved.

Photos: Pexels

Lookbook

Brief us

Lookbook

Brief us

Lookbook

Brief us

Create a free website with Framer, the website builder loved by startups, designers and agencies.