How a shoot runs
Real sets, real light, real people.
01
Light for the fabric
We light for the weave, the seam and the button first, and the face second. A customer who zooms in should see what they will hold.
02
Cast for the label
Models, stylists and hair and make-up picked for your customer, not for our portfolio. The same faces can come back every season.
03
Files that fit
Every picture named by SKU and cut for where it goes: shop, lookbook, print, Reels. Selects the next day, finals within a week.
Two photographers, one set designer and a stylist on every shoot. Nothing is generated, everything is lit.
Fewer shoot days. More pictures from each one.
140+
labels shot since 2016
48 h
from shoot to selects
9
countries on location
Labels we shoot for
Maison Orla
KETT & CO
alba rossi
STUDIO HALE
Nordvark
PELL
Fashion photography for campaigns, lookbooks and shops
Lookbook is a fashion image studio in London. We plan, cast, style and shoot for clothing, bag and shoe labels, from one product on white to a full season campaign on location. Most clients come to us for one thing and stay for the rest of the season.
